Market Feedback


JESCO is able to carry out image and reputation studies for clients. Such studies are carried out usually to provide a quantified and logical view of a company's position in the marketplace. Typically both personal and telephone interviews are carried out with existing and potential customers with a view to determining the client's image and performance on a range of criteria such as:

Quality and range of products

  • Technical knowledge and service
  • Sales and marketing effectiveness
  • Customer service
  • Delivery and logistics
  • Pricing
  • New product development

This type of analysis is used by companies to provide vital benchmarking data that they can use to improve their product offering, service and market position.